Marketing chick works because it allows us to harness hundreds of years of denigrating necessary social work by relegating that work to women. The marketing chick has all those soft skills that patriarchy has taught us are undesirable, less useful, less expensive, less valuable, women’s work. These beliefs about social work and its worth, and which gender it belongs to, lets us ignore the very real value that women in “marketing” provide our industry.
The cover stands out for its cast of black and Hispanic caricatures with exaggerated features reminiscent of early 20th century race cartoons. Also, because there are only people of color in it, grabbing greedily for cash. It’s hard to imagine how this one made it through the editorial process. Compounding the…problem with the image is the fact that race has been a key backdrop to the subprime crisis. The narrative of the crash on the right has been the blame-minority-borrowers line, sometimes via dog whistle, often via bullhorn…the record is clear: minorities weredisproportionately targeted by predatory lending, which has always gone hand in hand with subprime. Even when they qualified for prime loans that similar-circumstance whites got, they were pushed into higher-interest subprimes…minority borrowers were disproportionately victimized in the bubble. But BusinessWeek here has them on the cover bathing in housing-ATM cash, implying that they’re going to create another bubble.
In the vein of our 9 articles “for women” that journalists should stop writing, here are 10 stereotypes about women that we should be very careful about passing off as meaningless jokes. Because whether you’re a woman or a man, the “right” way to behave is to make good decisions for yourself that aren’t based in someone else’s perceived stereotype about you, or in the countering fear of being branded as such a type. There are so many stereotypes, ranging from the overly emotional “hysterical” woman (who may or may not have PMS) to the coldly vicious, calculating “anti-woman” to the tomboy to the superficial, shallow girly-girl. None are flattering; none are hilarious; most are couched in relationships, or lack thereof, with men. The following are just a few.