Mainly for the more artsy things I find on my dashboard and around the web. I’m calling it “Less Pop, More Culture,” which doesn’t seem very original, but it’s all I could think of. If you have a better idea, let me know. =)
Mike’s Hard Lemonade has a funny FB campaign (Get Your Nombre) where you type in your name and a mariachi band sings your name. This is what “Josh” sounds like. I laughed.
THEY DON’T HAVE ELIZABETH! Now all these memories are flooding back from when I was a kid and I could never find a personalized souvenir item. Sure, there would be a Liz keychain, or maybe a Beth pencil, but Elizabeth? Far too rare.
Who Can You Trust?
Because much of our daily interactions occur virtually, we connect to and identify with people and material goods differently than their physical compatriots. While our pants don’t have Facebook profiles, bestowing certain garments with a proper name suggests that pursuing a relationship with trousers might not be completely bonkers. In personifying the inanimate through unique monikers, brands such as J.Crew and Warby Parker are capitalizing on our search for authentic relationships with the Named garment. Buying into Named garments like Minnie reflects a vulnerability perpetuated by lives spent in the virtual world. As we abbreviate our selves down to scheduled tweets of 140 characters, we long for something that feels just real enough. And what is more quintessentially human than a proper name?