"This conflation of newsiness with news, share-worthiness with importance, has wreaked havoc on the media’s skepticism immune systems. It didn’t happen out of nowhere, it’s a process that’s been midwifed by the willful blurring of the lines between fact and fiction on the part of a key group of influential sites, that have, unfortunately, established a viable financial model amid the wreckage of traditional media. It’s why companies are so eager to shuffle native ads—content produced to appear as if it were a site’s regular content—into the regular mix. They’re hoping we won’t know the difference. They’re right, we often don’t. That’s part of the reason native advertising revenues are up 77 percent this year, according to a new study by BIA/Kelsey. There are practically no consequences anymore."
The Year We Broke the Internet - Esquire