staff: Since we launched our first sponsored post on Tumblr Radar one year ago, we’ve been proud to see our partners bring their most creative work to Tumblr. Their posts have already earned more than 10 million likes and reblogs. Today, we’ll start to bring sponsored posts to your Dashboard on the web. Just like in our mobile apps, these posts will simply blend in with the posts from the blogs you follow. Now back to your regularly scheduled Dashboard! THANKS YAHOO.
View Separately

staff:

Since we launched our first sponsored post on Tumblr Radar one year ago, we’ve been proud to see our partners bring their most creative work to Tumblr. Their posts have already earned more than 10 million likes and reblogs.

Today, we’ll start to bring sponsored posts to your Dashboard on the web. Just like in our mobile apps, these posts will simply blend in with the posts from the blogs you follow.

Now back to your regularly scheduled Dashboard!

THANKS YAHOO.

We would like to look at [Tumblr’s current advertising] and understand how we could introduce ads, in a very light ad load, where the impact is really created, because the ads really fit the users’ expectations and follow the form and function of the dashboard.
Marissa Mayer, Yahoo CEO in conference call this morning, via Tracking: Yahoo’s Acquisition Spree | Fast Company | Business Innovation

Source: Fast Company

Yahoo promises not to 'screw it up' over $1.1bn Tumblr deal

guardian:

Web pioneer reveals details of acquisition of blogging platform, as site’s 26-year-old founder tells staff: ‘Fuck yeah’. By Charles Arthur and Josh Halliday

Latest story on Guardian just up

OY. So if Yahoo does mess up Tumblr (which I fully expect BTW given Flickr), what then? Do y’all have any ideas? Where do we go then with our gifs and links and such?

I lost two followers overnight, who might have been spambots.  But honestly, I realize my Tumblr is all over the place.  There is no unique theme to it, no real structure that I follow.  I post items that fascinate or anger me, or that make me giggle*, or that I find interesting.  And that’s it.  For those who stick with me, I appreciate you!

*after a new Parks and Rec episode, you should expect I will reblog at least a few gifs from it the next day.  This is the one thing that is certain about my blog here.

Blog post

maryphillipssandy:

Contrary to popular belief, 18 baby weasels will make you feel better about your day. Single moms are the problem. Nobody understands the economy. Beyonce. You are eating wrong. Older moms are the problem. Maybe she shouldn’t have worn that. Twitter foreign policy. Lena Dunham. Too much hype has ruined it. Brooklyn. Senator Twitter. Women with jobs are the problem. People have sex. Nobody pays writers. This meat product is over. This video. Do you remember the nineties? Women do not take responsibility for being the problem. Obama administration Twitter. Sensitive man-boy writes book. Brooklyn is ruined. Taylor Swift. We are reclaiming this word. It will kill you.